E3 Content

Content is the blood of every business. Most businesses just recycle the same stale vanilla content they created 3 years ago without any respect to platform, culture or context. Today I’ll be showing how to practically make content for social without a creative team behind you.

Transcript

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[Applause]

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[Music]

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good morning good morning

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um hope everyone is doing well

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um what is up

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clubhouse twitch twitter facebook

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uh tiktok

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all

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all the socials i’m gonna run through

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this one pretty quickly today i have

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about probably about 15 minutes usually

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it’s about 30 minutes

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kids are going to be waking up soon

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but

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social media

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creating content for social media or

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just your brand or your business is

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probably one of the

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biggest pitfalls

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um most businesses uh coming to

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just come into

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we got somebody on the oh disappeared

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pop in again if you want to join the

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conversation

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and it’s

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it’s sad but it’s it’s pretty

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easy to understand

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so

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with creative content

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if you just share nothing but like

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buy my t-shirt or buy my

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masterclass or whatever

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people get tired of that really really

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quickly you need to provide value you

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need to provide

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just valuable content what i’m doing

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right here i’m not

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asking you to do anything i’m

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trying to give as much good information

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i can about creative content and

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distribution as i can in the amount of

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time that i have

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and

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it’s

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it’s

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pretty much what happens is businesses

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try to

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allocate this

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content to people that don’t understand

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their specialty

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and so for instance let’s say that i am

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working for uh i don’t know a fishing

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company for some reason or whatever

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if i don’t know anything about the

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techniques of you know

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catching fish skinning fish cooking fish

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all those things the amount of content

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that i can actually supply to social

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media

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as the person working under the

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owner

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is pretty limited

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now there is completely a way around all

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this and

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the owner or the

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expert

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has to be willing to

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be available to give content be open and

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not try to keep everything a secret

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but this is what happens with most

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businesses and it’s

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that’s why it’s very hard a lot of times

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for these older businesses to do well or

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perform on social media because one they

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think social media is like an

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afterthought versus like the thing

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like this is this is really important

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and then also they’re not willing to

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[Music]

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give

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the value needed to start the engine and

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keep it going so

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let me just show you

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that’s just a little perspective on it

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let me show you

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practically how i break down my creative

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content my from pillar content to

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putting it on

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instagram twitter youtube and you know

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snapchat whatever

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um like i said it’s gonna be a pretty

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quick one today but i think it’ll be

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enough to be able to give you guys

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enough what up andy

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hey my man if you have any questions uh

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throw them at me i’ll answer them for

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you i love by the way

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andy andy is a

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kid’s book illustrator

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and he is killing it on the social he’s

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been doing plenty of live streams he’s

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been

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andy if you have if you’re not following

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andy go check them out andy c marshall

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twitter twitch instagram all of them

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alright uh so

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for instance let me just kind of go

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ahead and get on the computer and better

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what i’m just doing

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so

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let’s see file

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new

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[Music]

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uh window

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let’s pull this up

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don’t really need my phone right now

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let’s go to youtube

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[Music]

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okay your channel

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okay

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so

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there is a video

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that i’ll be

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pretty much

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releasing in the next 40 minutes

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whatever it’s done it was from the live

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stream yesterday

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but this is what you call a piece of

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pillar content right so this is i’ll

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just show you behind this is just a

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thumbnail for it uh but behind that

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see going to series

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personal brand for stream

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this is you probably won’t be able to

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hear the audio um but

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this is what that

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big piece of content looks like a lot of

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people are good at doing this they they

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make the piece of pillar content let’s

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wait for it

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[Music]

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so

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kind of what we’re doing right here this

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is a big piece of content talking about

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personal brand i talked about personal

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brand for 30 minutes this is

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one piece of content

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and that’s where a lot of businesses

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stop a lot of people just kind of like

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okay

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here it is that’s it i’m putting it up

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on youtube i did my work

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but you can’t stop there and it’s

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critical

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so with this 30 minute video

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you actually have a tremendous amount of

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value that you can give so let me kind

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of pop into social this is kind of how i

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do it

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so what i did in

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final cut

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is i broke let me kind of pull this out

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so we can actually see what’s going here

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first i took uh let’s see if we can

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the video was 30 minutes

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so to put it on facebook or whatever

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like that or put it on

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linkedin

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they don’t do videos over 10 minutes so

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i just broke it into three parts so

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and also added a little bit of

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ask at the bottom

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so that’s one video so that’s two videos

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really because we have our pillar

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here goes the second one

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and if i take the time to rename these

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accurately what’s going on in this 10

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minutes it’ll do well by itself

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it

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there are

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i then went ahead and broke these into

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videos for tick tock so tick tock allows

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you to upload up to

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three minutes

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so all i did was pretty much cut the

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video up by three minutes nothing crazy

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and also made it a square versus a

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um

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versus it being vertical and then i’ll

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also use text or whatever to kind of

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make that happen

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and this is all taking from kind of a

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traditional sense just a traditional

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piece of media and putting it on social

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now there’s a completely opposite way of

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going about doing it all natively which

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is the better way of doing it

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but i’m showing

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you guys from the perspective that most

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people will

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grasp

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and then maybe we can circle back around

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later probably not today and show you

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how to

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really take your phone and do all the

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content

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like from your phone and then the pillar

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stuff it’s kind of almost like i want to

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say it’s secondary but it’s like

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yeah

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uh then i also broke it down into one

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minute um clips so that’s what that’s

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kind of looks like same thing it’s

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and this is how i’ll practically do this

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i’m going to go ahead and do this as a

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real world example so this is these are

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the clips i take them all

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i airdrop them to my um

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iphone i’ve already done this to kind of

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speed up our time here

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and so let’s go ahead and look at this

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here

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um pull you up let’s get our iphone back

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up quick time

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pull you over

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so um let’s just say for instance most

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people we have instagram so let’s do

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instagram first

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um so i’m gonna pop into instagram

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go over to my profile

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and

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very simply

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press that button

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we can make this a post we can make this

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a real why not try to make it a real

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real quick let’s just kind of play with

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that you’re probably not going to be

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able to hear this stuff but

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um

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let’s go ahead and just do that

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so

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and like i said this is from more of a

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traditional sense a traditional

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standpoint i made all of them 58 seconds

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versus one minute because sometimes the

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social platforms have like

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a problem with um

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like it being exactly one minute or 59

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seconds or whatever

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so

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[Music]

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if i’m doing this one minute thing

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let’s just see let me just kind of click

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into

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one of these

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i’m going to listen to it give me just a

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second listen to hear what’s going on

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if i can

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give my volume to work on this

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give me the volume

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it says it’s going through my earpods

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but

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i already know what’s going on so i’m

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just going to write out some text i’m

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going to say i’m going to add that

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i’m then going to say

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just

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started

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a new

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biz

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creative

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biz

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dev

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series

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um

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biz dev series

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um

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and social media

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series

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00:10:30,839 –> 00:10:36,160
and super

281
00:10:33,519 –> 00:10:36,160
stoked

282
00:10:37,519 –> 00:10:41,680
check

283
00:10:38,800 –> 00:10:44,480
it out on

284
00:10:41,680 –> 00:10:46,480
youtube or something like that

285
00:10:44,480 –> 00:10:47,839
then i always like so with design this

286
00:10:46,480 –> 00:10:49,279
is very simple

287
00:10:47,839 –> 00:10:50,800
you don’t want to have to be like huge

288
00:10:49,279 –> 00:10:52,640
you either want it to be two lines or

289
00:10:50,800 –> 00:10:54,480
three lines that two lines is just way

290
00:10:52,640 –> 00:10:56,399
too small so three lines try to make it

291
00:10:54,480 –> 00:10:58,000
go all the way to the end

292
00:10:56,399 –> 00:10:58,800
and that’s not bad

293
00:10:58,000 –> 00:11:01,040
so

294
00:10:58,800 –> 00:11:04,160
then i can put it at the top here let’s

295
00:11:01,040 –> 00:11:05,920
just kind of wait for it to kind of go

296
00:11:04,160 –> 00:11:09,120
make sure i’m not over

297
00:11:05,920 –> 00:11:10,079
so i’m on my i’m on my head right now

298
00:11:09,120 –> 00:11:13,519
so

299
00:11:10,079 –> 00:11:13,519
we can put it at the bottom right

300
00:11:13,600 –> 00:11:15,920
um

301
00:11:18,399 –> 00:11:22,720
and then we can also put like a headline

302
00:11:20,240 –> 00:11:22,720
amped

303
00:11:23,120 –> 00:11:27,959
um

304
00:11:24,959 –> 00:11:27,959
need

305
00:11:30,399 –> 00:11:33,600
lost

306
00:11:31,600 –> 00:11:38,440
see i’m just going to put like some

307
00:11:33,600 –> 00:11:38,440
celebratory emojis celebrate

308
00:11:42,000 –> 00:11:46,800
so this is one piece of content

309
00:11:45,440 –> 00:11:48,240
just one i’m going to press next i’m

310
00:11:46,800 –> 00:11:51,920
going to go ahead and post i can also

311
00:11:48,240 –> 00:11:53,360
put my url there i can put whatever com

312
00:11:51,920 –> 00:11:57,079
and press ok

313
00:11:53,360 –> 00:11:57,079
and then i’m going to press share

314
00:11:59,839 –> 00:12:04,720
okay

315
00:12:01,360 –> 00:12:06,480
it’s all good andy no worries

316
00:12:04,720 –> 00:12:08,639
i’m waiting for that to share

317
00:12:06,480 –> 00:12:12,399
and i just shared and this is just for

318
00:12:08,639 –> 00:12:15,120
this one specific case i just shared one

319
00:12:12,399 –> 00:12:16,720
piece of content out of let’s go back

320
00:12:15,120 –> 00:12:18,480
over here

321
00:12:16,720 –> 00:12:21,279
let me get info

322
00:12:18,480 –> 00:12:24,399
there’s 41 items selected

323
00:12:21,279 –> 00:12:26,800
out of 41 items pretty much so out of

324
00:12:24,399 –> 00:12:30,160
one pillar piece of content

325
00:12:26,800 –> 00:12:32,560
i technically can make 40-ish posts

326
00:12:30,160 –> 00:12:34,959
across different social medias

327
00:12:32,560 –> 00:12:37,360
and that’s really really good

328
00:12:34,959 –> 00:12:39,040
like i said it’s not the absolute

329
00:12:37,360 –> 00:12:40,800
perfect way about going about doing

330
00:12:39,040 –> 00:12:42,720
things i mean come back over here it’s

331
00:12:40,800 –> 00:12:44,320
posted now

332
00:12:42,720 –> 00:12:47,200
there we go

333
00:12:44,320 –> 00:12:47,200
let’s refresh

334
00:12:47,600 –> 00:12:53,519
and all of a sudden we have

335
00:12:50,560 –> 00:12:55,680
a reel that’s technically opposed to so

336
00:12:53,519 –> 00:13:00,079
um

337
00:12:55,680 –> 00:13:02,639
there we go cool so that’s simply how to

338
00:13:00,079 –> 00:13:04,480
make a creative piece of content from a

339
00:13:02,639 –> 00:13:05,680
larger scale piece of content now

340
00:13:04,480 –> 00:13:07,920
remember

341
00:13:05,680 –> 00:13:11,120
if you can get your owner or the person

342
00:13:07,920 –> 00:13:12,320
that you work for to record a 30 minute

343
00:13:11,120 –> 00:13:13,920
q a

344
00:13:12,320 –> 00:13:16,320
you the person that may be putting it

345
00:13:13,920 –> 00:13:17,680
putting it out will have a much easier

346
00:13:16,320 –> 00:13:19,839
better time

347
00:13:17,680 –> 00:13:21,680
coming up with new content that’s the

348
00:13:19,839 –> 00:13:24,079
problem a lot of times

349
00:13:21,680 –> 00:13:25,760
you get stuck in this old recycling old

350
00:13:24,079 –> 00:13:27,920
knowledge that was five years ago and

351
00:13:25,760 –> 00:13:30,000
it’s it’s still it’s old

352
00:13:27,920 –> 00:13:30,959
if i were to do this on twitter let’s

353
00:13:30,000 –> 00:13:34,360
see

354
00:13:30,959 –> 00:13:34,360
but uh

355
00:13:34,720 –> 00:13:40,079
see if i have my

356
00:13:37,440 –> 00:13:42,160
i can simply this is so simple like okay

357
00:13:40,079 –> 00:13:43,600
there’s this thumbnail right here

358
00:13:42,160 –> 00:13:46,399
tell me it’s on my hard drive but i can

359
00:13:43,600 –> 00:13:49,040
take a screenshot of this thumbnail boom

360
00:13:46,399 –> 00:13:52,000
right there i can then go into my

361
00:13:49,040 –> 00:13:53,839
desktop very simply

362
00:13:52,000 –> 00:13:56,800
where’s my screenshot at so that was

363
00:13:53,839 –> 00:13:59,519
actually the uh original one that i used

364
00:13:56,800 –> 00:14:01,680
i just took it from the video

365
00:13:59,519 –> 00:14:03,279
and then

366
00:14:01,680 –> 00:14:04,079
airdrop that

367
00:14:03,279 –> 00:14:05,440
to

368
00:14:04,079 –> 00:14:06,880
my phone

369
00:14:05,440 –> 00:14:08,160
this is a guesswork right here i don’t

370
00:14:06,880 –> 00:14:10,959
know which funks have two phones that

371
00:14:08,160 –> 00:14:13,920
are going right now so let’s try this

372
00:14:10,959 –> 00:14:15,600
phone see if it’s the right phone

373
00:14:13,920 –> 00:14:18,880
is it the right phone nope not the right

374
00:14:15,600 –> 00:14:18,880
phone sorry tick-tock

375
00:14:19,199 –> 00:14:23,360
um let’s do this one

376
00:14:23,600 –> 00:14:28,839
and then

377
00:14:25,920 –> 00:14:30,399
we’re gonna come back over here onto our

378
00:14:28,839 –> 00:14:32,079
quicktime

379
00:14:30,399 –> 00:14:34,000
all of a sudden there you go

380
00:14:32,079 –> 00:14:38,480
if i wanted to say make this a square i

381
00:14:34,000 –> 00:14:42,000
can edit it crop it into a square

382
00:14:38,480 –> 00:14:42,839
very quickly very simply

383
00:14:42,000 –> 00:14:44,800
you

384
00:14:42,839 –> 00:14:47,360
know

385
00:14:44,800 –> 00:14:49,760
but a boom

386
00:14:47,360 –> 00:14:51,680
maybe i do a four by five by four or i

387
00:14:49,760 –> 00:14:54,240
actually need to change this to whatever

388
00:14:51,680 –> 00:14:55,440
or uh yeah four by five

389
00:14:54,240 –> 00:14:58,560
so that we

390
00:14:55,440 –> 00:15:00,480
have a little bit more

391
00:14:58,560 –> 00:15:03,040
and then all of a sudden i’m going to

392
00:15:00,480 –> 00:15:03,040
press done

393
00:15:03,920 –> 00:15:07,360
and i’m going to go over to twitter

394
00:15:08,399 –> 00:15:11,600
add a post

395
00:15:09,839 –> 00:15:13,839
boom

396
00:15:11,600 –> 00:15:13,839
you know

397
00:15:14,320 –> 00:15:17,360
um

398
00:15:16,320 –> 00:15:18,959
this

399
00:15:17,360 –> 00:15:21,279
old

400
00:15:18,959 –> 00:15:21,279
wolf

401
00:15:21,519 –> 00:15:23,920
is

402
00:15:22,720 –> 00:15:24,839
back

403
00:15:23,920 –> 00:15:28,079
on

404
00:15:24,839 –> 00:15:29,440
the back on the hunt

405
00:15:28,079 –> 00:15:31,120
something like that i don’t know it

406
00:15:29,440 –> 00:15:32,800
doesn’t matter like you just whatever

407
00:15:31,120 –> 00:15:34,560
comes to your brain don’t overthink it

408
00:15:32,800 –> 00:15:37,920
so many people think

409
00:15:34,560 –> 00:15:39,120
so intently about what the that one post

410
00:15:37,920 –> 00:15:41,440
is gonna be

411
00:15:39,120 –> 00:15:43,199
and it’s like just post

412
00:15:41,440 –> 00:15:45,759
your like just post

413
00:15:43,199 –> 00:15:48,399
and there you go that’s a third pizza

414
00:15:45,759 –> 00:15:50,639
that’s the third piece of content now

415
00:15:48,399 –> 00:15:52,880
this right here is more self-promotional

416
00:15:50,639 –> 00:15:54,320
content like this me putting out a piece

417
00:15:52,880 –> 00:15:55,360
of content it’s almost like an ask it’s

418
00:15:54,320 –> 00:15:58,160
like hey yo

419
00:15:55,360 –> 00:16:00,480
check this out so be careful about the

420
00:15:58,160 –> 00:16:02,880
amount of ask and the amount of give

421
00:16:00,480 –> 00:16:07,120
that you give

422
00:16:02,880 –> 00:16:09,120
the vast majority of this content

423
00:16:07,120 –> 00:16:10,240
let’s go back over here

424
00:16:09,120 –> 00:16:11,440
photos

425
00:16:10,240 –> 00:16:14,079
boom

426
00:16:11,440 –> 00:16:16,560
the vast majority of this stuff

427
00:16:14,079 –> 00:16:18,880
is good valuable content i’m showing how

428
00:16:16,560 –> 00:16:20,720
to do snapchat

429
00:16:18,880 –> 00:16:22,720
and so what i would do is just watch it

430
00:16:20,720 –> 00:16:24,800
for the 58 seconds

431
00:16:22,720 –> 00:16:26,720
until i understand what’s going on and

432
00:16:24,800 –> 00:16:28,160
then write a caption

433
00:16:26,720 –> 00:16:29,839
and there you go you want to get real

434
00:16:28,160 –> 00:16:33,519
fancy with it here goes let’s let’s take

435
00:16:29,839 –> 00:16:33,519
it let’s do one more um

436
00:16:34,320 –> 00:16:38,720
let’s go with

437
00:16:36,399 –> 00:16:40,720
um

438
00:16:38,720 –> 00:16:43,720
let’s do a native piece of content very

439
00:16:40,720 –> 00:16:43,720
quickly

440
00:16:50,240 –> 00:16:54,800
log in

441
00:16:52,240 –> 00:16:54,800
get me in

442
00:16:57,600 –> 00:17:02,160
and native content is just as fast if

443
00:17:00,480 –> 00:17:05,760
not faster

444
00:17:02,160 –> 00:17:07,280
because i legit can just be like

445
00:17:05,760 –> 00:17:10,559
let’s come over here to illustrator

446
00:17:07,280 –> 00:17:13,839
still up it’s still happy now

447
00:17:10,559 –> 00:17:13,839
let’s pull this down

448
00:17:13,919 –> 00:17:16,640
let’s just say

449
00:17:17,679 –> 00:17:21,520
ooh illustrator’s popping open whoops

450
00:17:19,839 –> 00:17:24,480
pull you back over

451
00:17:21,520 –> 00:17:24,480
so many things

452
00:17:28,240 –> 00:17:33,120
got up this morning

453
00:17:29,760 –> 00:17:35,200
to do another live stream

454
00:17:33,120 –> 00:17:36,640
on tick tock twitch twitter all that

455
00:17:35,200 –> 00:17:39,039
stuff

456
00:17:36,640 –> 00:17:40,960
and it almost didn’t happen like it is

457
00:17:39,039 –> 00:17:43,120
653 kids are

458
00:17:40,960 –> 00:17:45,600
about to get up but i’m glad that i’m

459
00:17:43,120 –> 00:17:49,679
executing on this and

460
00:17:45,600 –> 00:17:52,720
feels good to be back on the path

461
00:17:49,679 –> 00:17:55,039
so that is a very simple um

462
00:17:52,720 –> 00:17:56,240
thing i put it at the tick tock screen

463
00:17:55,039 –> 00:17:58,559
but obviously i could have turned it

464
00:17:56,240 –> 00:18:00,880
around and pointed at myself

465
00:17:58,559 –> 00:18:03,200
sin boom boom boom

466
00:18:00,880 –> 00:18:06,160
it’s all the same thing short quick

467
00:18:03,200 –> 00:18:08,640
content let’s reverse this

468
00:18:06,160 –> 00:18:10,320
same thing

469
00:18:08,640 –> 00:18:12,559
to

470
00:18:10,320 –> 00:18:12,559
just

471
00:18:12,640 –> 00:18:17,280
give as much as you can so a easy way to

472
00:18:16,000 –> 00:18:19,360
give this last thing i’m going to do

473
00:18:17,280 –> 00:18:21,520
before i jump off is there’s this

474
00:18:19,360 –> 00:18:23,840
website called coral

475
00:18:21,520 –> 00:18:26,240
and pop over here

476
00:18:23,840 –> 00:18:26,240
coral

477
00:18:26,840 –> 00:18:30,480
core

478
00:18:28,400 –> 00:18:32,160
something like that coral

479
00:18:30,480 –> 00:18:33,520
i can spill right

480
00:18:32,160 –> 00:18:36,000
quora

481
00:18:33,520 –> 00:18:37,120
and what it’s a pretty much a q a

482
00:18:36,000 –> 00:18:38,640
um

483
00:18:37,120 –> 00:18:39,440
website

484
00:18:38,640 –> 00:18:40,960
where

485
00:18:39,440 –> 00:18:42,480
it’s like an infinite amount of

486
00:18:40,960 –> 00:18:43,520
questions so let me just kind of come

487
00:18:42,480 –> 00:18:46,480
over here

488
00:18:43,520 –> 00:18:48,240
this is going to be very simple

489
00:18:46,480 –> 00:18:50,320
i’m going to take my phone let’s pop

490
00:18:48,240 –> 00:18:53,919
this over so we can see our phone and

491
00:18:50,320 –> 00:18:53,919
pull the questions over to the side

492
00:18:55,120 –> 00:19:01,039
and very quickly i’m going to make um i

493
00:18:59,200 –> 00:19:02,640
can do a tick tock but this is the wrong

494
00:19:01,039 –> 00:19:03,679
log in tick tock so i’m going to skip

495
00:19:02,640 –> 00:19:08,080
that

496
00:19:03,679 –> 00:19:12,240
um so let me go over here to instagram

497
00:19:08,080 –> 00:19:12,240
i’m going to go over back over to reels

498
00:19:13,440 –> 00:19:17,200
i’m gonna go ahead and create a new reel

499
00:19:14,880 –> 00:19:19,679
it’s gonna be one natively so before we

500
00:19:17,200 –> 00:19:21,039
posted one from content we already made

501
00:19:19,679 –> 00:19:23,600
this one’s gonna be

502
00:19:21,039 –> 00:19:24,960
straight straight from the dome

503
00:19:23,600 –> 00:19:26,240
so

504
00:19:24,960 –> 00:19:27,760
here we go

505
00:19:26,240 –> 00:19:29,280
usually you want to find a place to kind

506
00:19:27,760 –> 00:19:31,760
of set it up instead of holding it just

507
00:19:29,280 –> 00:19:34,320
set it down somewhere but i don’t

508
00:19:31,760 –> 00:19:35,120
have to have the cord connected so you

509
00:19:34,320 –> 00:19:38,559
know

510
00:19:35,120 –> 00:19:41,440
all right here we go

511
00:19:38,559 –> 00:19:42,880
what is the worst time to post on social

512
00:19:41,440 –> 00:19:45,679
media

513
00:19:42,880 –> 00:19:47,280
i don’t think that there’s any bad time

514
00:19:45,679 –> 00:19:49,600
to post on social media i think it’s

515
00:19:47,280 –> 00:19:53,600
getting out of your head and just

516
00:19:49,600 –> 00:19:56,960
posting as much as you can and then

517
00:19:53,600 –> 00:19:56,960
doing that consistently

518
00:19:57,120 –> 00:20:02,080
and then that is it

519
00:19:59,520 –> 00:20:04,080
i already hear that the kids are up so

520
00:20:02,080 –> 00:20:05,919
add text all that stuff i’m going to go

521
00:20:04,080 –> 00:20:08,880
ahead and end this because i need to get

522
00:20:05,919 –> 00:20:10,000
to the kiddos but that’s it just do the

523
00:20:08,880 –> 00:20:12,559
thing

524
00:20:10,000 –> 00:20:13,360
catch you guys on the next one and

525
00:20:12,559 –> 00:20:16,679
we’ll

526
00:20:13,360 –> 00:20:16,679
do it again

527
00:20:18,690 –> 00:20:27,109
[Music]

528
00:20:30,159 –> 00:20:32,240
you

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