Personal brand is critical to today’s culture. In today’s class, I go over practical tips to get going with the social apps at your finger tips.

Transcript

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[Applause]

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good morning good morning uh will mosley

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here um

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i

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do all things pretty much creative

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and

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today we are on

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lesson

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two of

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will mosley teaches creative business

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development personal brand and social

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media distribution

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um

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this is gonna be a good bit of a

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hands-on um

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lesson today

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i’m gonna open up you know pretty much

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as you can see on the screen pull this

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in the center

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here

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if you are on tick tock um you can jump

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over to my profile and click on to my

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youtube channel

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if you do want to actually let’s see

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[Music]

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should be twitter on there as well

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um to kind of see a hands-on

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view of this a lot of discussion too so

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shouldn’t be too lost

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um

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but let’s see

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i’ll pretty much just be using my screen

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recording or my um

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iphone

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here to kind of just jump into like

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snapchat

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and

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instagram and tick tock and all those

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and

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kind of talk about the nuances of each

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one

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and how i’m using it for personal brand

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and

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in later episodes or when i circle back

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around we’ll talk deeply about how to

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set up each of these

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um so yeah

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cool

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uh let’s see is there anything else

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before we jump in yeah so we’ll be let’s

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just uh

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just fill this up and we’ll just jump in

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let’s put this

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over here onto some other

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um

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page like google for the time being

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and then

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[Music]

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let’s pull up back up our quick time

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all right cool yeah so let’s

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just

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be on the phone

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um

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so

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snapchat a lot of people

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don’t

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they have a

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resistance to snapchat because it’s

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super

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confusing

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um

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but

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this looks like my thing is muted over

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here one second it says mute it

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two seconds oh there we go all right

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there we go sorry about that

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they have a

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resistance to

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snapchat

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and i think it’s just the overall when

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you first open it up

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you have this kind of camera just

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looking at you and you’re like what

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you know what

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what is it what i do just record

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something

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so i’m going to actually go ahead and

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make a simple snap right now why not

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um

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host invite you to go live together king

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zubi i’m gonna go ahead and accept this

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that’s the canon g7

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ah

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we got the power shot actually we

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grabbed my camera

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for everyone else on the live i’ve got a

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a guy on tick tock right here i’m just

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gonna go should go ahead and show them

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the setup and we’ll keep on

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going so let’s see we’ve got

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we’ve got

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pretty much the

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um canon sl3 recording here that’s our

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camera b

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and then we have our camera a same same

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camera

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um

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gopro camera c

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we’ve got

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pretty much stream yards streaming to

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facebook um

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twitter and twitch

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this right here is recording the

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screen

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right here let’s pull this up here

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this is recording the screen

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and then we have a mic kind of

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popping off here

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what are you doing

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so i’m a creative director um

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it’s pretty much anything from

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filmmaking to web development to

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brochures banners all that stuff

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am i in l.a

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yeah nah asheville so east coast where

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are you at

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awesome

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i’m gonna go ahead and jump back on the

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stream

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and uh yeah you can keep on listening if

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you want and uh nice meeting you man

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so

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snapchat is

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if

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for me i didn’t understand really how to

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use it for a long time let me make sure

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to pull this back up

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pull you back up

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where are you at

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two seconds

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quick time

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get our video back up

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let’s keep on talking while i put this

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up

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and the thing with snapchat is it’s the

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closest thing you can really get to like

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live action stories

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um there we go that’s better

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so let me just kind of show

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you what

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right now i have like 90 000

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views on

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snapchat for

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probably the last

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month

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um

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of snapchats

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and

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what i do with it is instead of just

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kind of posting grando i’m gonna pop

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into some stories real quick let’s pop

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up

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here let’s just click on the latest

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story

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you can’t really hear it but you can see

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it

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this is what um

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most snapchat kind of stories look like

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let’s see

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ask not to track

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so you show you an ad then the next

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person’s story

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and then we have some text right here

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where your loneliness leads you is your

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reality within

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and it’s not that it’s like terrible but

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like most people

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are just kind of posting a couple little

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things and it’s not super high quality

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so it’s brother with the fall vibes out

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the window that’s one snap

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same snap

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same snap

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and that’s it uh and

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that

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there’s a lot of potential there’s a lot

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of potential there to actually show a

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really good cohesive story

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uh so let me show you let me pop back

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into

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some of my snaps

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and it may be a little bit weird because

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these are a couple from a few days ago

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but let’s pop this

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spotlight

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pull down view more

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more more more

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view more

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all right let’s go ahead and just click

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into one of these

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so

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you can’t hear the volume but

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instead of

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holding the camera

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pretty much

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it’s

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a wide angle

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doing something

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and then you showing the action instead

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of and you don’t have the jerky footage

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and you’re telling a story so i’m just

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going to click through a couple of these

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and this is mostly

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in live

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action i did try out a couple things

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where i used my actual camera to kind of

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post a couple of these

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but as you can see the difference

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between the quality of footage is is

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different not just because it’s using a

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camera which i don’t recommend you use

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your own camera or whatever but

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use your phone

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it’s

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trying to be dynamic and creative with

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the shots sequentially

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i am from asheville where is that money

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money love

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860.

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um i’m on uh

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twitch twitter

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and

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clubhouse uh

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hey wilmosly if you want to see the

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visuals

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let’s see

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but

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pretty much what you can do is

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go about your day so right now i’m gonna

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go ahead and make one right now i’m

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gonna turn the camera around

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recording to

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tick tock

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camera b right here camera

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a

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we got a screen recording going

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mike

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going to the screen

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little ipad sidecar action

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and i click download save and then send

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very simple add spotlight click my story

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boom

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now another thing that i would do it’s

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on the charger right now so i can’t

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exactly like take it off is i would set

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it down

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and then go walk and do an action so

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let’s say over there i walk and

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go pick up something you just think

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about what the next thing you’re going

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to do let me flip this back around

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you just think about the next thing that

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you’re going to do

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put your camera as far as you can just

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put it on a windowsill put it just

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wherever this is the same thing with tic

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toc same thing with instagram the

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the

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principles apply

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on every platform

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and put it down

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lock the camera to record and then go

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walk and do the action

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and that will make your footage

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dramatically better

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i’m going to go ahead and add this to

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spotlight my story send

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change the angle so move

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so instead i’m going to actually reverse

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this seeing as i’m using the computer

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actually we’re using this

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i can use this to record the screen so

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we get a little bit more of a different

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vibe

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00:10:56,720 –> 00:11:01,440
just find a different way of of

286
00:10:59,040 –> 00:11:05,360
presenting information and try to hold

287
00:11:01,440 –> 00:11:05,360
your camera steady

288
00:11:05,920 –> 00:11:10,399
all right there we go

289
00:11:07,680 –> 00:11:12,399
snapchat hey will mosley

290
00:11:10,399 –> 00:11:15,200
okay sweet so that’s

291
00:11:12,399 –> 00:11:16,800
snapchat i would use that as much as

292
00:11:15,200 –> 00:11:18,079
possible

293
00:11:16,800 –> 00:11:19,440
when

294
00:11:18,079 –> 00:11:22,079
uh

295
00:11:19,440 –> 00:11:24,160
you legit want to live your day and

296
00:11:22,079 –> 00:11:27,440
don’t want technology to get in the way

297
00:11:24,160 –> 00:11:30,560
all this stuff right here this took like

298
00:11:27,440 –> 00:11:32,640
an hour to get all set up that you want

299
00:11:30,560 –> 00:11:34,640
to be able to just go and that’s what

300
00:11:32,640 –> 00:11:38,320
snapchat’s great for and there’s a lot

301
00:11:34,640 –> 00:11:42,000
of opportunity almost every snap that

302
00:11:38,320 –> 00:11:43,000
every other snap i’m doing is like

303
00:11:42,000 –> 00:11:47,760
see this is

304
00:11:43,000 –> 00:11:51,200
282 views 318 views 35 views 283 views

305
00:11:47,760 –> 00:11:53,680
98 views and for you to take legit a 10

306
00:11:51,200 –> 00:11:54,639
second snap a 10 second snap very

307
00:11:53,680 –> 00:11:57,440
quickly

308
00:11:54,639 –> 00:11:59,519
in each one of those snaps gets 200

309
00:11:57,440 –> 00:12:02,480
views versus you working really hard on

310
00:11:59,519 –> 00:12:04,079
a tick tock for like an hour or

311
00:12:02,480 –> 00:12:06,000
15 minutes or

312
00:12:04,079 –> 00:12:07,120
10 seconds i don’t know

313
00:12:06,000 –> 00:12:10,720
it

314
00:12:07,120 –> 00:12:13,200
it’s it’s definitely definitely a

315
00:12:10,720 –> 00:12:15,839
good attention that you can

316
00:12:13,200 –> 00:12:17,760
capitalize on super simple

317
00:12:15,839 –> 00:12:20,079
okay so

318
00:12:17,760 –> 00:12:21,680
i’m let’s see we got fifth we got about

319
00:12:20,079 –> 00:12:23,360
15 more minutes so i’m going to try to

320
00:12:21,680 –> 00:12:24,480
go through the top kind of four in my

321
00:12:23,360 –> 00:12:26,880
brain

322
00:12:24,480 –> 00:12:29,519
so next on my list is instagram

323
00:12:26,880 –> 00:12:33,839
uh so instagram

324
00:12:29,519 –> 00:12:35,519
is whoa there’s some bears what up wls

325
00:12:33,839 –> 00:12:37,680
instagram is interesting because there’s

326
00:12:35,519 –> 00:12:39,519
so many ways you can do it

327
00:12:37,680 –> 00:12:41,760
and

328
00:12:39,519 –> 00:12:43,120
it’s

329
00:12:41,760 –> 00:12:44,639
very

330
00:12:43,120 –> 00:12:46,480
it’s like

331
00:12:44,639 –> 00:12:48,160
showing your best

332
00:12:46,480 –> 00:12:49,920
like most people use it to kind of show

333
00:12:48,160 –> 00:12:51,279
their best stuff

334
00:12:49,920 –> 00:12:52,639
and

335
00:12:51,279 –> 00:12:54,959
i mean there’s nothing wrong with that

336
00:12:52,639 –> 00:12:56,639
but i think also people want personality

337
00:12:54,959 –> 00:12:59,279
they want real i think that’s why people

338
00:12:56,639 –> 00:13:01,360
go to tiktok honestly they want really

339
00:12:59,279 –> 00:13:03,360
good

340
00:13:01,360 –> 00:13:06,880
authentic conversation and they want to

341
00:13:03,360 –> 00:13:08,560
learn information quickly uh that is

342
00:13:06,880 –> 00:13:11,440
tick tock’s jam

343
00:13:08,560 –> 00:13:13,600
so for instagram what i’m recommending

344
00:13:11,440 –> 00:13:15,519
and this is what i’m doing now

345
00:13:13,600 –> 00:13:16,959
is

346
00:13:15,519 –> 00:13:19,440
i’m using

347
00:13:16,959 –> 00:13:22,000
all of the forms so what i’ll do is i’ll

348
00:13:19,440 –> 00:13:23,440
take the snaps

349
00:13:22,000 –> 00:13:24,240
that i

350
00:13:23,440 –> 00:13:26,800
uh

351
00:13:24,240 –> 00:13:29,839
do from snapchat i’ll take i’ll go into

352
00:13:26,800 –> 00:13:32,160
instagram i’ll swipe over let’s go to

353
00:13:29,839 –> 00:13:32,160
home

354
00:13:32,399 –> 00:13:34,399
i’ll

355
00:13:33,360 –> 00:13:37,279
add

356
00:13:34,399 –> 00:13:39,440
so let me just go ahead and add the

357
00:13:37,279 –> 00:13:41,199
snap right here

358
00:13:39,440 –> 00:13:42,800
we’ll click next

359
00:13:41,199 –> 00:13:44,800
share the story

360
00:13:42,800 –> 00:13:48,120
add the highlights

361
00:13:44,800 –> 00:13:48,120
and then

362
00:13:48,399 –> 00:13:53,199
i press plus

363
00:13:50,079 –> 00:13:54,720
usually i do a little icon so let’s do

364
00:13:53,199 –> 00:13:57,519
um

365
00:13:54,720 –> 00:13:58,320
eyes for whatever reason

366
00:13:57,519 –> 00:14:01,920
and

367
00:13:58,320 –> 00:14:02,880
you can upload up to 10 i believe uh at

368
00:14:01,920 –> 00:14:04,399
a time

369
00:14:02,880 –> 00:14:06,240
i’m using my

370
00:14:04,399 –> 00:14:10,560
spare phone right now because

371
00:14:06,240 –> 00:14:10,560
tick tock is tick tock has my um

372
00:14:12,160 –> 00:14:14,959
primary phone

373
00:14:13,440 –> 00:14:17,760
anyways

374
00:14:14,959 –> 00:14:19,519
you do that it goes to your story

375
00:14:17,760 –> 00:14:21,040
this is from

376
00:14:19,519 –> 00:14:23,440
yesterday

377
00:14:21,040 –> 00:14:25,279
and i think this is just your way of

378
00:14:23,440 –> 00:14:26,639
showing your

379
00:14:25,279 –> 00:14:28,320
bts

380
00:14:26,639 –> 00:14:31,839
and you can you can do this any way you

381
00:14:28,320 –> 00:14:31,839
want to but this is how i’m doing it

382
00:14:32,480 –> 00:14:37,040
you can do use it to pretty much just

383
00:14:34,320 –> 00:14:38,399
show your bts so it can be your raw

384
00:14:37,040 –> 00:14:39,839
stuff it doesn’t have to be your most

385
00:14:38,399 –> 00:14:41,199
prettiest stuff it doesn’t have to be

386
00:14:39,839 –> 00:14:43,680
everything

387
00:14:41,199 –> 00:14:45,279
your raw bts stuff so i’m gonna go ahead

388
00:14:43,680 –> 00:14:48,639
and make one right now

389
00:14:45,279 –> 00:14:49,920
very quickly reverse

390
00:14:48,639 –> 00:14:52,230
um

391
00:14:49,920 –> 00:14:54,880
let’s see

392
00:14:52,230 –> 00:14:56,320
[Music]

393
00:14:54,880 –> 00:14:58,959
all right so

394
00:14:56,320 –> 00:15:02,480
new setup in the studio

395
00:14:58,959 –> 00:15:04,160
um we’ve got key light

396
00:15:02,480 –> 00:15:07,199
mike

397
00:15:04,160 –> 00:15:07,920
piano titan loves playing that we’ve got

398
00:15:07,199 –> 00:15:09,600
the

399
00:15:07,920 –> 00:15:13,760
um

400
00:15:09,600 –> 00:15:15,600
top down set right there and if i were

401
00:15:13,760 –> 00:15:17,760
not locked in this one position i’d get

402
00:15:15,600 –> 00:15:17,760
up

403
00:15:18,639 –> 00:15:27,120
uh share add highlights plus let’s add a

404
00:15:24,480 –> 00:15:28,800
i don’t know um

405
00:15:27,120 –> 00:15:31,360
studio

406
00:15:28,800 –> 00:15:32,639
i don’t know an up sign like leveling up

407
00:15:31,360 –> 00:15:34,639
or something

408
00:15:32,639 –> 00:15:37,120
and press next

409
00:15:34,639 –> 00:15:38,839
and then i think that already shared

410
00:15:37,120 –> 00:15:40,720
all right cool

411
00:15:38,839 –> 00:15:42,240
x uh

412
00:15:40,720 –> 00:15:44,160
discard

413
00:15:42,240 –> 00:15:45,519
cool

414
00:15:44,160 –> 00:15:47,600
and sorry this is a little bit shaky

415
00:15:45,519 –> 00:15:51,040
because i’m like one hand in this wall

416
00:15:47,600 –> 00:15:53,040
also like i guess i could use two hands

417
00:15:51,040 –> 00:15:55,199
but

418
00:15:53,040 –> 00:15:59,199
use that to show kind of more of the raw

419
00:15:55,199 –> 00:16:00,959
behind the behind the scenes stuff

420
00:15:59,199 –> 00:16:03,519
and then what you can

421
00:16:00,959 –> 00:16:06,000
then do and i just now recently

422
00:16:03,519 –> 00:16:09,040
transitioned to this because i’ve done

423
00:16:06,000 –> 00:16:11,839
i’ve done it all

424
00:16:09,040 –> 00:16:14,800
a lot of people focus on the post screen

425
00:16:11,839 –> 00:16:17,279
like this initial screen that you see

426
00:16:14,800 –> 00:16:19,839
but if you want to capitalize on

427
00:16:17,279 –> 00:16:22,000
instagram where instagram really is

428
00:16:19,839 –> 00:16:23,839
heading

429
00:16:22,000 –> 00:16:27,040
they saw what tick-tock was doing they

430
00:16:23,839 –> 00:16:28,959
understood that like look

431
00:16:27,040 –> 00:16:32,240
people are getting massive amounts of

432
00:16:28,959 –> 00:16:34,399
views and they are taking up a

433
00:16:32,240 –> 00:16:36,560
huge portion of the market oh we got a

434
00:16:34,399 –> 00:16:39,199
disconnection there we go and what they

435
00:16:36,560 –> 00:16:41,199
did is they released reels which is just

436
00:16:39,199 –> 00:16:43,279
the same thing as a tick tock but if you

437
00:16:41,199 –> 00:16:45,120
look at my video this video is nothing

438
00:16:43,279 –> 00:16:47,040
special and you can’t really hear you’re

439
00:16:45,120 –> 00:16:48,160
not gonna be able to hear the audio on

440
00:16:47,040 –> 00:16:50,399
that side

441
00:16:48,160 –> 00:16:51,519
but right now i posted it yesterday took

442
00:16:50,399 –> 00:16:54,480
me

443
00:16:51,519 –> 00:16:58,560
20 seconds 30 seconds 36 seconds to post

444
00:16:54,480 –> 00:16:59,680
or to record and it has a thousand 934

445
00:16:58,560 –> 00:17:02,480
views

446
00:16:59,680 –> 00:17:04,400
so this is just showing the behind the

447
00:17:02,480 –> 00:17:06,959
scenes

448
00:17:04,400 –> 00:17:08,480
of the studio from yesterday so it’s

449
00:17:06,959 –> 00:17:10,559
interesting to see what

450
00:17:08,480 –> 00:17:12,319
that looks like versus

451
00:17:10,559 –> 00:17:13,919
um

452
00:17:12,319 –> 00:17:16,240
now

453
00:17:13,919 –> 00:17:19,120
and it has

454
00:17:16,240 –> 00:17:21,199
but the the thing with the reels

455
00:17:19,120 –> 00:17:22,400
is you don’t want to get too fixated

456
00:17:21,199 –> 00:17:25,839
just like tick tock you don’t want to

457
00:17:22,400 –> 00:17:28,079
get too fixated on um

458
00:17:25,839 –> 00:17:29,760
every single post performing well i’ve

459
00:17:28,079 –> 00:17:32,720
noticed a theme

460
00:17:29,760 –> 00:17:34,559
the first one two or three or four posts

461
00:17:32,720 –> 00:17:35,440
that you post a day

462
00:17:34,559 –> 00:17:36,880
they’ll

463
00:17:35,440 –> 00:17:39,440
boost up

464
00:17:36,880 –> 00:17:40,960
but immediately after that if you look

465
00:17:39,440 –> 00:17:44,240
at these so let me just show you right

466
00:17:40,960 –> 00:17:46,960
before this day was posted

467
00:17:44,240 –> 00:17:49,760
if you look here there’s one with the

468
00:17:46,960 –> 00:17:52,160
piano i said what it sounds like when i

469
00:17:49,760 –> 00:17:54,960
play the piano nothing special at all

470
00:17:52,160 –> 00:17:57,600
it’s just me playing the piano

471
00:17:54,960 –> 00:17:57,600
it has

472
00:17:59,440 –> 00:18:05,760
a thousand 127 views the next one has

473
00:18:02,320 –> 00:18:08,720
999 views the next one 418 views the

474
00:18:05,760 –> 00:18:10,640
next one 1 100. now watch this

475
00:18:08,720 –> 00:18:12,880
you see how those are the four those are

476
00:18:10,640 –> 00:18:15,200
four that i posted that day and then

477
00:18:12,880 –> 00:18:20,160
immediately after that

478
00:18:15,200 –> 00:18:21,039
84 views 13 views 12 views 75 views 118

479
00:18:20,160 –> 00:18:22,400
views

480
00:18:21,039 –> 00:18:24,720
so

481
00:18:22,400 –> 00:18:26,480
use

482
00:18:24,720 –> 00:18:28,240
reals

483
00:18:26,480 –> 00:18:30,000
and you can like i say you can do this

484
00:18:28,240 –> 00:18:32,400
any way you want to

485
00:18:30,000 –> 00:18:34,640
but use reels

486
00:18:32,400 –> 00:18:36,960
to

487
00:18:34,640 –> 00:18:36,960
show

488
00:18:37,200 –> 00:18:43,039
behind the scenes or show

489
00:18:40,320 –> 00:18:45,520
your expertise in something see if you

490
00:18:43,039 –> 00:18:46,640
can tell you can share information

491
00:18:45,520 –> 00:18:49,360
quickly

492
00:18:46,640 –> 00:18:51,200
in the real same thing with tick tock

493
00:18:49,360 –> 00:18:53,360
and you can read you can share it to

494
00:18:51,200 –> 00:18:54,840
your um

495
00:18:53,360 –> 00:18:57,550
post screen

496
00:18:54,840 –> 00:18:59,840
and bob’s your uncle

497
00:18:57,550 –> 00:19:02,720
[Music]

498
00:18:59,840 –> 00:19:05,440
what i’m not doing now is if you notice

499
00:19:02,720 –> 00:19:06,960
uh most of these are just kind of like

500
00:19:05,440 –> 00:19:08,000
me chilling with the kids and all that

501
00:19:06,960 –> 00:19:11,200
stuff

502
00:19:08,000 –> 00:19:12,559
as i’m focusing more on being on

503
00:19:11,200 –> 00:19:14,240
value for

504
00:19:12,559 –> 00:19:17,120
you guys

505
00:19:14,240 –> 00:19:18,720
i want my at least my home screen to be

506
00:19:17,120 –> 00:19:20,480
filled with just

507
00:19:18,720 –> 00:19:22,160
content related to

508
00:19:20,480 –> 00:19:25,120
creative direction

509
00:19:22,160 –> 00:19:26,640
social media distribution personal brand

510
00:19:25,120 –> 00:19:28,880
web development that type of stuff those

511
00:19:26,640 –> 00:19:30,880
are the things that i am an expert at

512
00:19:28,880 –> 00:19:32,640
those are the things that i

513
00:19:30,880 –> 00:19:34,080
thrive in

514
00:19:32,640 –> 00:19:37,600
everything else

515
00:19:34,080 –> 00:19:39,760
it’s just my journey so think of stories

516
00:19:37,600 –> 00:19:43,120
as showing your journey

517
00:19:39,760 –> 00:19:44,960
and reels tick tocks youtube videos is

518
00:19:43,120 –> 00:19:46,559
showing your expertise

519
00:19:44,960 –> 00:19:48,640
i think that will

520
00:19:46,559 –> 00:19:50,720
help just define well where do i post

521
00:19:48,640 –> 00:19:52,720
what do i post how do i

522
00:19:50,720 –> 00:19:54,240
if i’m just going about my day that’s my

523
00:19:52,720 –> 00:19:56,240
journey bro

524
00:19:54,240 –> 00:19:58,880
if i’m

525
00:19:56,240 –> 00:20:00,320
telling you about the this camera or

526
00:19:58,880 –> 00:20:02,640
whatever here

527
00:20:00,320 –> 00:20:05,360
that is expertise

528
00:20:02,640 –> 00:20:07,919
uh so that’s instagram in a nutshell you

529
00:20:05,360 –> 00:20:10,640
can also put your shop on here so i’ll

530
00:20:07,919 –> 00:20:12,720
have my shop here where

531
00:20:10,640 –> 00:20:15,360
the couple graphic tees or whatever

532
00:20:12,720 –> 00:20:17,200
you can use it to legit buy right now so

533
00:20:15,360 –> 00:20:20,400
i click buy now it should open up with

534
00:20:17,200 –> 00:20:22,559
apple pay or something like that um

535
00:20:20,400 –> 00:20:23,600
leave check out

536
00:20:22,559 –> 00:20:25,360
so it’s

537
00:20:23,600 –> 00:20:27,200
i think most people

538
00:20:25,360 –> 00:20:29,200
navigate or most people relate to

539
00:20:27,200 –> 00:20:31,200
instagram or have

540
00:20:29,200 –> 00:20:33,200
they

541
00:20:31,200 –> 00:20:35,520
use instagram probably moreover than

542
00:20:33,200 –> 00:20:37,360
most

543
00:20:35,520 –> 00:20:37,930
everyone eats their own though

544
00:20:37,360 –> 00:20:39,679
tick tock

545
00:20:37,930 –> 00:20:43,760
[Music]

546
00:20:39,679 –> 00:20:45,039
tick tock is great for really good fast

547
00:20:43,760 –> 00:20:45,840
information

548
00:20:45,039 –> 00:20:47,919
or

549
00:20:45,840 –> 00:20:50,400
just funny whatever what happens is this

550
00:20:47,919 –> 00:20:52,000
right so let’s say i have no clue the

551
00:20:50,400 –> 00:20:54,720
sound what’s going on right here or

552
00:20:52,000 –> 00:20:56,320
whatever but let’s just say that

553
00:20:54,720 –> 00:20:57,840
um

554
00:20:56,320 –> 00:20:59,760
i see this

555
00:20:57,840 –> 00:21:02,159
chicken or whatever

556
00:20:59,760 –> 00:21:03,520
and i’m like oh my gosh that’s so funny

557
00:21:02,159 –> 00:21:04,640
although i don’t actually find that

558
00:21:03,520 –> 00:21:06,960
funny

559
00:21:04,640 –> 00:21:08,159
let’s see air commissioner man repair

560
00:21:06,960 –> 00:21:09,600
man

561
00:21:08,159 –> 00:21:12,240
so you end up flipping through and it

562
00:21:09,600 –> 00:21:13,679
knows it sees what you’re focusing on

563
00:21:12,240 –> 00:21:17,840
and

564
00:21:13,679 –> 00:21:17,840
i find something that i think is

565
00:21:17,919 –> 00:21:21,200
cute or adorable or

566
00:21:20,240 –> 00:21:23,600
just

567
00:21:21,200 –> 00:21:25,600
makes sense and i heart it and what

568
00:21:23,600 –> 00:21:26,640
happens when i heart that and this is

569
00:21:25,600 –> 00:21:28,640
obvious

570
00:21:26,640 –> 00:21:31,760
it’s going to start to show me more

571
00:21:28,640 –> 00:21:33,679
things of that related information

572
00:21:31,760 –> 00:21:34,720
now the difference with tick tock in

573
00:21:33,679 –> 00:21:37,120
youtube

574
00:21:34,720 –> 00:21:38,320
is youtube you subscribe to a certain

575
00:21:37,120 –> 00:21:40,159
amount of

576
00:21:38,320 –> 00:21:42,720
subscribers and you get all your

577
00:21:40,159 –> 00:21:43,600
information from these few five to ten

578
00:21:42,720 –> 00:21:44,880
people

579
00:21:43,600 –> 00:21:46,159
with tick tock you’re getting

580
00:21:44,880 –> 00:21:47,760
information

581
00:21:46,159 –> 00:21:50,240
from

582
00:21:47,760 –> 00:21:54,799
of that topic from a bajillion different

583
00:21:50,240 –> 00:21:57,360
people so you get a wider spread load

584
00:21:54,799 –> 00:21:59,840
a wider spread

585
00:21:57,360 –> 00:22:02,400
set of information

586
00:21:59,840 –> 00:22:04,240
which is both are good forms like you

587
00:22:02,400 –> 00:22:06,080
want a deep dive of one person or you

588
00:22:04,240 –> 00:22:08,159
want a

589
00:22:06,080 –> 00:22:09,760
set of a lot of different perspectives

590
00:22:08,159 –> 00:22:12,400
um and i think that’s also another

591
00:22:09,760 –> 00:22:14,400
reason why it’s they’re doing so good

592
00:22:12,400 –> 00:22:16,720
so me watching this two three times over

593
00:22:14,400 –> 00:22:19,360
lets them know that oh will

594
00:22:16,720 –> 00:22:21,280
wants to see more world record holder

595
00:22:19,360 –> 00:22:22,320
stuff so you’ll start to see that

596
00:22:21,280 –> 00:22:24,480
showing up

597
00:22:22,320 –> 00:22:27,039
as far as personal brand go

598
00:22:24,480 –> 00:22:29,919
no this is actually not the right

599
00:22:27,039 –> 00:22:31,520
profile that’s weird

600
00:22:29,919 –> 00:22:33,120
let’s

601
00:22:31,520 –> 00:22:35,120
see

602
00:22:33,120 –> 00:22:38,000
switch

603
00:22:35,120 –> 00:22:38,000
that’s weird

604
00:22:38,880 –> 00:22:43,840
it is not logged into the right profile

605
00:22:42,480 –> 00:22:46,720
all right whatever

606
00:22:43,840 –> 00:22:47,600
the main thing here is

607
00:22:46,720 –> 00:22:48,640
that

608
00:22:47,600 –> 00:22:50,000
you

609
00:22:48,640 –> 00:22:51,600
use

610
00:22:50,000 –> 00:22:52,480
tick-tock

611
00:22:51,600 –> 00:22:55,360
to

612
00:22:52,480 –> 00:22:57,520
let me flip the camera around

613
00:22:55,360 –> 00:22:59,600
there we go

614
00:22:57,520 –> 00:23:02,080
you use it to share

615
00:22:59,600 –> 00:23:03,679
good dense information quickly so let’s

616
00:23:02,080 –> 00:23:04,960
see if i can do this on the spot very

617
00:23:03,679 –> 00:23:06,480
quickly

618
00:23:04,960 –> 00:23:08,559
um

619
00:23:06,480 –> 00:23:08,990
question

620
00:23:08,559 –> 00:23:11,280
um

621
00:23:08,990 –> 00:23:13,679
[Music]

622
00:23:11,280 –> 00:23:16,240
phone versus camera real quick let’s go

623
00:23:13,679 –> 00:23:16,240
ahead and do this

624
00:23:17,440 –> 00:23:22,799
should you use your dslr camera or

625
00:23:20,080 –> 00:23:23,840
mirrorless camera versus your phone

626
00:23:22,799 –> 00:23:26,159
quickly

627
00:23:23,840 –> 00:23:29,039
i would recommend for the vast majority

628
00:23:26,159 –> 00:23:31,520
of the 95 percent of people to just use

629
00:23:29,039 –> 00:23:33,440
your phone the ridiculous amount of

630
00:23:31,520 –> 00:23:34,960
setup that i had to do to kind of get

631
00:23:33,440 –> 00:23:40,240
all this going

632
00:23:34,960 –> 00:23:40,240
deteriorates from the authenticity of

633
00:23:40,320 –> 00:23:44,880
the realness in the

634
00:23:42,159 –> 00:23:47,120
naturalness of just real life

635
00:23:44,880 –> 00:23:50,000
and all this can cause anxiety

636
00:23:47,120 –> 00:23:52,320
especially if you’re not used to

637
00:23:50,000 –> 00:23:55,360
using cameras especially if you’re not

638
00:23:52,320 –> 00:23:57,279
like it’s not your jam so use your phone

639
00:23:55,360 –> 00:24:00,080
get out the information quick

640
00:23:57,279 –> 00:24:04,200
get feedback and then bob’s your uncle

641
00:24:00,080 –> 00:24:04,200
repeat the process go

642
00:24:04,480 –> 00:24:08,240
and i’m gonna go ahead and

643
00:24:06,080 –> 00:24:10,960
it’s i should probably down i’m gonna

644
00:24:08,240 –> 00:24:12,320
post this to the my test profile or

645
00:24:10,960 –> 00:24:14,320
whatever i should have posted it to my

646
00:24:12,320 –> 00:24:19,520
regular one but whatever

647
00:24:14,320 –> 00:24:20,559
and add a description let’s just say um

648
00:24:19,520 –> 00:24:21,919
big

649
00:24:20,559 –> 00:24:23,919
camera

650
00:24:21,919 –> 00:24:26,320
actually let me go back let me text let

651
00:24:23,919 –> 00:24:28,000
me mess make a

652
00:24:26,320 –> 00:24:29,200
let me write this out

653
00:24:28,000 –> 00:24:30,840
text

654
00:24:29,200 –> 00:24:34,159
big

655
00:24:30,840 –> 00:24:34,159
camera verse

656
00:24:34,320 –> 00:24:37,120
uh phone

657
00:24:37,679 –> 00:24:40,480
question mark

658
00:24:38,960 –> 00:24:42,559
and then you can put someone something

659
00:24:40,480 –> 00:24:44,720
else or emojis or whatever whatever

660
00:24:42,559 –> 00:24:49,039
you’re feeling

661
00:24:44,720 –> 00:24:49,039
um apparently i’m feeling the eyes today

662
00:24:50,559 –> 00:24:55,840
and

663
00:24:52,799 –> 00:24:55,840
put that there

664
00:24:58,880 –> 00:25:04,559
and then you can put edit it put black

665
00:25:02,559 –> 00:25:06,080
white boom

666
00:25:04,559 –> 00:25:07,760
recording is going to stop in a second

667
00:25:06,080 –> 00:25:09,039
so i’ll need to reboot those and i see

668
00:25:07,760 –> 00:25:10,880
i’m going

669
00:25:09,039 –> 00:25:12,880
red on here so i’m probably going to

670
00:25:10,880 –> 00:25:14,080
wrap in two seconds

671
00:25:12,880 –> 00:25:15,760
just so i don’t have to do more

672
00:25:14,080 –> 00:25:17,760
recordings but

673
00:25:15,760 –> 00:25:19,440
next

674
00:25:17,760 –> 00:25:23,120
big and then

675
00:25:19,440 –> 00:25:25,440
i’ll just put my url whatever

676
00:25:23,120 –> 00:25:27,440
and post

677
00:25:25,440 –> 00:25:29,600
so that is what that’s good for very

678
00:25:27,440 –> 00:25:31,760
quick good dense information or if you

679
00:25:29,600 –> 00:25:32,720
can show a before and after or cause and

680
00:25:31,760 –> 00:25:33,760
effect

681
00:25:32,720 –> 00:25:35,840
um

682
00:25:33,760 –> 00:25:38,799
great

683
00:25:35,840 –> 00:25:42,400
youtube it’s posted great

684
00:25:38,799 –> 00:25:43,360
youtube is great for good

685
00:25:42,400 –> 00:25:47,200
rich

686
00:25:43,360 –> 00:25:49,279
content long form content

687
00:25:47,200 –> 00:25:51,440
and you can use that like right here

688
00:25:49,279 –> 00:25:54,000
this entire all this right here is going

689
00:25:51,440 –> 00:25:55,600
to go on to youtube so

690
00:25:54,000 –> 00:25:59,120
all the quick information the stuff that

691
00:25:55,600 –> 00:26:01,679
i just did very quickly very easily

692
00:25:59,120 –> 00:26:03,360
is great for social but this is gonna be

693
00:26:01,679 –> 00:26:04,400
my pillar content this is gonna be my

694
00:26:03,360 –> 00:26:05,520
good stuff

695
00:26:04,400 –> 00:26:08,159
um

696
00:26:05,520 –> 00:26:09,840
and both are extremely valuable so i

697
00:26:08,159 –> 00:26:12,240
have like one minute left on here so i’m

698
00:26:09,840 –> 00:26:14,799
going to end up wrapping but

699
00:26:12,240 –> 00:26:16,559
that being said

700
00:26:14,799 –> 00:26:18,400
all of this is

701
00:26:16,559 –> 00:26:21,440
personal brand all this is good

702
00:26:18,400 –> 00:26:23,760
information it’s you the person

703
00:26:21,440 –> 00:26:26,159
providing the brand providing the

704
00:26:23,760 –> 00:26:29,840
information providing your life

705
00:26:26,159 –> 00:26:31,279
and people connect with people so

706
00:26:29,840 –> 00:26:35,440
that’s

707
00:26:31,279 –> 00:26:37,360
absolutely like you need personal brand

708
00:26:35,440 –> 00:26:40,240
um all right i’m gonna go ahead and wrap

709
00:26:37,360 –> 00:26:42,320
this so to the cameras here

710
00:26:40,240 –> 00:26:44,400
i hope you took something from this i

711
00:26:42,320 –> 00:26:45,840
only went over four social platforms

712
00:26:44,400 –> 00:26:47,679
there’s plenty more to go over we’ll

713
00:26:45,840 –> 00:26:48,640
talk more about those in depth and later

714
00:26:47,679 –> 00:26:49,520
lessons

715
00:26:48,640 –> 00:26:51,200
um

716
00:26:49,520 –> 00:26:53,440
if you

717
00:26:51,200 –> 00:26:55,120
need an e-commerce store or a website or

718
00:26:53,440 –> 00:26:56,799
anything like that

719
00:26:55,120 –> 00:26:59,840
try to do it yourself but if not you can

720
00:26:56,799 –> 00:27:00,720
go over to heywillmosley.com to get a quote

721
00:26:59,840 –> 00:27:03,760
and

722
00:27:00,720 –> 00:27:05,640
yeah i will catch you on the next lesson

723
00:27:03,760 –> 00:27:15,920
peace out

724
00:27:05,640 –> 00:27:15,920
[Music]

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